As part of the brand identity for Le Drugstore, we designed a packaging collection specifically for their new Patisserie, simply called "Le Patissier".
Building on the identity for the iconic Restaurant Le Drugstore, Le Patissier brings back a timeless personal mystique to the famous patisserie scene of Paris
The PublicisDrugstore directors briefed us requesting a ‘gourmand’ experience - loosely translating as something that ‘looks and feels delicious’. We developed a brand and packaging style that feels contemporary but with subtle hints at the rich culinary and luxury-hospitality heritage of Paris.
Fusing the muted pinks of the restaurant identity with ‘gourmand’ pop colours, the bags have a lushiousness of a bygone Parisian patisserie era.
With the initial spirit of Le Drugstore, the aim was to bring back the personal ritual of buying a pastry
Building on the identity for the iconic Restaurant Le Drugstore, Le Patissier brings back a timeless personal mystique to the famous patisserie scene of Paris
The Concept
The PublicisDrugstore directors briefed us requesting a ‘gourmand’ experience - loosely translating as something that ‘looks and feels delicious’. We developed a brand and packaging style that feels contemporary but with subtle hints at the rich culinary and luxury-hospitality heritage of Paris.
Luxury bags
Fusing the muted pinks of the restaurant identity with ‘gourmand’ pop colours, the bags have a lushiousness of a bygone Parisian patisserie era.
With the initial spirit of Le Drugstore, the aim was to bring back the personal ritual of buying a pastry
Building on the identity for the iconic Restaurant Le Drugstore, Le Patissier brings back a timeless personal mystique to the famous patisserie scene of Paris
The Concept
The PublicisDrugstore directors briefed us requesting a ‘gourmand’ experience - loosely translating as something that ‘looks and feels delicious’. We developed a brand and packaging style that feels contemporary but with subtle hints at the rich culinary and luxury-hospitality heritage of Paris.
Building on the identity for the iconic Restaurant Le Drugstore, Le Patissier brings back a timeless personal mystique to the famous patisserie scene of Paris
The Concept
The PublicisDrugstore directors briefed us requesting a ‘gourmand’ experience - loosely translating as something that ‘looks and feels delicious’. We developed a brand and packaging style that feels contemporary but with subtle hints at the rich culinary and luxury-hospitality heritage of Paris.
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With the initial spirit of Le Drugstore, the aim was to bring back the personal ritual of buying a pastry