Perspectives 3

Design & Practice celebrates ‘print as an artform’ in its new branding and campaign for heritage premium paper range Conqueror

Design & Practice has created a new brand identity, campaign, and creative paper samples tool for Conqueror, a high-end heritage paper range long favoured by artists and designers.

Reviving 1970s Paris: Design & Practice Reimagines Champs-Élysées Icon

Design & Practice's transformation of Le Drugstore goes beyond aesthetics; it strategically redefines the brand identity, inspired by American ad agency culture and traditional drugstore aesthetics, to offer a distinctive experience on Avenue des Champs-Élysées.

Crafting a Minimalist Elegance: The Evolution of Atelier Elliott's Flexible Brand Identity

Discover Atelier Elliott's flexible brand identity evolution, blending minimalist elegance and meticulous detail in print and web showcases of interior design projects.

Transforming Olin: New Brand Identity for Antalis’ Flagship Premium Uncoated Paper Range

We introduced the Olin Design Sample Folder to showcase paper textures and launched @olin_paper on Instagram to inspire designers, demonstrating our commitment to supporting creativity.

The importance of finding your target audience: Olin rebrand case study.

A rebrand is not just a new logo; it is usually a recalibration of what a brand is about and who it wants to serve. The repositioning for Olin was exactly that; and it this case it meant putting the focus back on the core decision maker: the creative.

A conversation with Design & Practice

A conversation recorded by the Monsterkamer and first published on their website.