Design & Practice was commissioned to design an identity and packaging collection drawing inspiration from the graphic heritage of the Harper's Bazaar magazine with a contemporary feel and link to the design of the interior.
Taking one of the most iconic titles in fashion publishing into a modern hospitality environment
How to make an iconic brand with a great heritage look refreshing and new? We placed the logo in such a way that it would always be cropped or folded around the corner, playing with the recognisable iconic qualities of the logo of Harper’s Bazaar.
The colour palette was developed to allude to the hues and tones often found in fashion and cosmetics.
Taking one of the most iconic titles in fashion publishing into a modern hospitality environment
Iconic re-imagined
How to make an iconic brand with a great heritage look refreshing and new? We placed the logo in such a way that it would always be cropped or folded around the corner, playing with the recognisable iconic qualities of the logo of Harper’s Bazaar.
The colour palette was developed to allude to the hues and tones often found in fashion and cosmetics.
Taking one of the most iconic titles in fashion publishing into a modern hospitality environment
Iconic re-imagined
How to make an iconic brand with a great heritage look refreshing and new? We placed the logo in such a way that it would always be cropped or folded around the corner, playing with the recognisable iconic qualities of the logo of Harper’s Bazaar.
Taking one of the most iconic titles in fashion publishing into a modern hospitality environment
Iconic re-imagined
How to make an iconic brand with a great heritage look refreshing and new? We placed the logo in such a way that it would always be cropped or folded around the corner, playing with the recognisable iconic qualities of the logo of Harper’s Bazaar.
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The colour palette was developed to allude to the hues and tones often found in fashion and cosmetics.